| Saison 1 - épisode 1 | Beer Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch"... | |
| Saison 1 - épisode 2 | Undies Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons.... | |
| Saison 1 - épisode 3 | Banks his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget Taylor and Matt Eastwood. Ads discussed were:... | |
| Saison 1 - épisode 4 | Chocolate Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Segments include the bum-vertising challenge:... | |
| Saison 1 - épisode 5 | 4WD The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and Bram Williams. The segments include: What's... | |
| Saison 1 - épisode 6 | Feminine Hygiene Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French... | |
| Saison 1 - épisode 7 | Road Safety Wil, Todd, and Russel are joined by Bridget Taylor and Dan Gregory to decide what kind of commercial endorsement would be appropriate for John... | |
| Saison 1 - épisode 8 | Telcos This week's panel consists of Todd, Russel, Dee Madigan, and Matt Eastwood. The segments ask: What to advertise on sheep? How Do You Sell... phones.... | |
| Saison 1 - épisode 9 | Skincare This week's panel consists of Todd, Russel, Jane Caro, and Bram Williams. The segments talk about Nude Creams, the Back up, and Brand Builders How... | |
| Saison 1 - épisode 10 | Cannes This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory. The segments talk about Zoot Reviews, the Whopper Freakout, Schweppes... | |
 | Saison 2 - épisode 1 | Australia In this episode : How Do You Sell: Australia, The Pitch: Nuclear Power, Ad of The Week: CareerBuilder.com |
 | Saison 2 - épisode 2 | Dental Care In this episode : How Do You Sell: Oral Care, Ad of The Week: Witchery Mens, The Pitch: Don Bradman |
 | Saison 2 - épisode 3 | Water In this episode : How Do You Sell: Bottled Water, Ad of The Week: Fake Internet Ads, The Pitch: Ice to Eskimos |
 | Saison 2 - épisode 4 | Petrol In this episode : How Do You Sell: Petrol, Ad of The Week: Damage Control, The Pitch: Synchronised Swimming for Aussie Men |
 | Saison 2 - épisode 5 | Diets In this episode : How Do You Sell: Weightloss, Ad of The Week: Sexual Abuse, The Pitch: The GFC's effect on CEOs |
 | Saison 2 - épisode 6 | Cereal In this episode : How Do You Sell: Breakfast Cereal, Ad of The Week: The Million Project, The Pitch: Cosmetic Surgery for Children |
 | Saison 2 - épisode 7 | Smoking In this episode : How Do You Sell: Tobacco, Ad of The Week: Cruelty to Actors, The Pitch: Bring 2012 Olympics to Australia |
 | Saison 2 - épisode 8 | Yourself In this episode : How Do You Sell: Yourself, Ad of The Week: Coca Cola's Health Claims, The Pitch: Cane Toads For Pets |
 | Saison 2 - épisode 9 | Red Meat In this episode : How Do You Sell: Meat, Ad of The Week: Speight's Beer, The Pitch: Fat Pride |
 | Saison 2 - épisode 10 | Burgers In this episode : How Do You Sell: Hamburgers, Ad of the Week: GE sexy mine workers, The Pitch: Make Australians give up their public holidays |
 | Saison 3 - épisode 1 | Cleaning Products How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products. The Pitch: Save the Blobfish Ad of the week: An... |
 | Saison 3 - épisode 2 | The World Cup How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup.... |
 | Saison 3 - épisode 3 | MasterChef How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and... |
 | Saison 3 - épisode 4 | Deodorant Endorse Me: Kevin Rudd How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just... |
 | Saison 3 - épisode 5 | 3D Television How do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand? The Pitch:... |
 | Saison 3 - épisode 6 | Non-drinking |
 | Saison 3 - épisode 7 | Creamy Creamy Milk |
 | Saison 3 - épisode 8 | Razors |
 | Saison 3 - épisode 9 | Religion |
 | Saison 3 - épisode 10 | Insurance |
 | Saison 3 - épisode 11 | Infomercials |
 | Saison 3 - épisode 12 | Airlines Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You... |
 | Saison 4 - épisode 1 | Supermarkets, Melbourne Vs Sydney and Carbon Tax |
 | Saison 4 - épisode 2 | Banks, Legal Drinking and Skittles Rainbow |
 | Saison 4 - épisode 3 | Animal Rights, Bottled Air and Pillows |
 | Saison 4 - épisode 4 | Condoms, Swearing and Neural Mapping |
 | Saison 4 - épisode 5 | Snack Bars, Facebook and KFC |
 | Saison 4 - épisode 6 | Billboards, Banning Religion and Social Media |
 | Saison 4 - épisode 7 | Hair Products, Privatize the ABC, Gaming (Advo Gaming) |
 | Saison 4 - épisode 8 | Sports Betting, Politician Payrises, Digital Product Placement |
 | Saison 4 - épisode 9 | At Home With Julia, Footballers as People, Patriotism On the very first episode of Planet, we unpick the messaging around: the only leader on Earth more besieged than Gaddafi ... our Prime Minister,... |
 | Saison 4 - épisode 10 | Crisis Control, Rupert Murdoch, Pinktober This week, Team Gruen destructs; Crisis Management. A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman... |
 | Saison 4 - épisode 11 | Death Threats, Tasmanian Off Shore Processing, Apple Inc Wil Anderson, Russel Howcroft (GPYR) and Todd Sampson (Leo Burnett) give a big Gruen welcome to two debutantes – corporate image specialist Tim... |
 | Saison 4 - épisode 12 | Royal Family, Kwantas, Vodafone and Egypt In the Gruen spin class this week, Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel Howcroft (Y&R Group), Anthony McClellan (AMC Media)... |
 | Saison 4 - épisode 13 | Spring Racing Carnival, Betting, Hungry Jacks What do Joan Collins, Sarah Jessica Parker, Dame Nellie Melba, Carson Kressley, Jean Shrimpton and Snoop Dog all have in common? They’ve all been on... |
 | Saison 4 - épisode 14 | Qantas, Kevin Rudd, Occupy Wall St Wil Anderson,Todd Sampson (Leo Burnett) and Russel Howcroft (Y&R Group) are joined again by City Public Relations’ Tim Allerton and for the first... |
 | Saison 4 - épisode 15 | Mining, Pokies in Public Places, Kim Kardashian Joining Russel Howcroft (Y&R Group) and Todd Sampson (Leo Burnett) for a rigorous Gruen spin class this week are self-described marketing bloke and... |
 | Saison 4 - épisode 16 | Golf, Cancel Xmas, Religions |
 | Saison 5 - épisode 1 | At Home With Julia, Footballers as People, Patriotism On the very first episode of Planet, we unpick the messaging around: the only leader on Earth more besieged than Gaddafi ... our Prime Minister,... |
 | Saison 5 - épisode 2 | Crisis Control, Rupert Murdoch, Pinktober This week, Team Gruen destructs; Crisis Management. A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman... |
 | Saison 5 - épisode 3 | Death Threats, Tasmanian Off Shore Processing, Apple Inc Wil Anderson, Russel Howcroft (GPYR) and Todd Sampson (Leo Burnett) give a big Gruen welcome to two debutantes – corporate image specialist Tim... |
 | Saison 5 - épisode 4 | Royal Family, Kwantas, Vodafone and Egypt In the Gruen spin class this week, Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel Howcroft (Y&R Group), Anthony McClellan (AMC Media)... |
 | Saison 5 - épisode 5 | Spring Racing Carnival, Betting, Hungry Jacks does Joan Collins, Sarah Jessica Parker, Dame Nellie Melba, Carson Kressley, Jean Shrimpton and Snoop Dog all have in common? They’ve all have been... |
 | Saison 5 - épisode 6 | Qantas, Kevin Rudd, Occupy Wall St Wil Anderson,Todd Sampson (Leo Burnett) and Russel Howcroft (Y&R Group) are joined again by City Public Relations’ Tim Allerton and for the first... |
 | Saison 5 - épisode 7 | Mining, Pokies in Public Places, Kim Kardashian Group) and Todd Sampson (Leo Burnett) for a rigorous Gruen spin class this week are self-described marketing bloke and occasional propagandist Toby... |
 | Saison 5 - épisode 8 | Golf, Cancel Xmas, Religions Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel Howcroft (Y&R Group), Lauren Miller Cilento (Harry M Miller Group) and Stuart Gregor... |
 | Saison 6 - épisode 1 | Crown Casino Why don’t the new ads for Crown want to mention the C word? How come James Packer’s everywhere in the media these days? Did Pussy Riot’s message get... |
 | Saison 6 - épisode 2 | Doug Pitt This week on Gruen Planet, we hang out with Brad Pitt’s younger brother Doug. Virgin Mobile has made him the face of its latest ad campaign. But is... |
 | Saison 6 - épisode 3 | Lance Armstrong move? How much immunity does a cancer charity buy you? Why are his sponsors standing by their cycling-man? We also examine AAMI’ Rhonda and Ketut... |
 | Saison 6 - épisode 4 | IheartRine... The Gruen team looks at Gina Rinehart’s video address to her loyal subjects, asking the question: if money talks, then why is Gina? And can a woman... |
 | Saison 6 - épisode 5 | People Smuggling You may not know it, but one of the methods used by the Australian government to stop the boats is advertising. The Gruen team looks at the No To... |
 | Saison 6 - épisode 6 | The iPhone 5 The Gruen team looks at Apple, the world’s biggest brand, unpicking the iPhone 5 launch, examining the ways buying frenzy is created through... |
 | Saison 6 - épisode 7 | Alan Jones This week, one of Australia's most powerful and successful communicators, Alan Jones, showed he could also be pretty bad at it. The panel picks... |
 | Saison 6 - épisode 8 | The Church of Scientology In tonight’s episode, Scientology, Movies and Spin – The Master, a movie with Oscar buzz based on the life of L Ron Hubbard, is heading to our shores.... |
 | Saison 6 - épisode 9 | Newspapers How Do You Sell Newspapers – The panel looks at the challenges involved in selling a product many people think is dying. What were the values of the... |
 | Saison 6 - épisode 10 | Red Bull & Felix Baumgartner Fearless Felix – Last week, Felix Baumgartner jumped from 39 kilometres above the earth, breaking the speed of sound and various records on his way... |
| Saison 7 - épisode 1 | One Direction - Prince George - PR Moves 'How Do You Sell' looks at the use of the One Direction brand in association with various Coles products, and the marketing power of this... | |
 | Saison 7 - épisode 2 | Apple - Online Shopping - Dumb Ways to Die This week Apple launched two new iPhones to a seemingly underwhelmed marketplace. On Gruen Planet, we revisit what, only a couple of years ago, was... |
| Saison 7 - épisode 3 | AFL vs NRL - Boat People - Defence Forces On Gruen Planet this week, as we push deep into September, you can almost smell, almost touch, almost taste the Rugby League and Aussie Rules Grand... | |
| Saison 7 - épisode 4 | Candid Camera - YouTube - Cricket - Barossa On Gruen Planet this week, we ask why advertising is turning into a giant episode of Candid Camera. Why are so many brands pranking people and... | |
| Saison 7 - épisode 5 | Prince Harry - Chickens - Female Insecurity This week, we rake over the coals of England’s most famous Harry. No, not Harry Styles. Prince Harry of Wales, who was here on the weekend for the... | |
| Saison 7 - épisode 6 | Coca-Cola - ASIO - Jamie Oliver On Gruen Planet this week, Coca-Cola enters the Obesity War. We ask, what kind of responsibilities do brands have to the community? Wouldn’t Coke be... | |
 | Saison 7 - épisode 7 | Beer - Tea - Bangladesh Clothing On Gruen Planet this week, the amber fluid, beer. Despite a decade of big budget, over the top ads, Australian beer consumption is at a 66 year low.... |
| Saison 7 - épisode 8 | Same Sex Marriage - Anti-Ads - Bikie Gangs In light of recent same-sex marriage legislation, 'How Do you Sell' looks at varying Ad approaches that attempt to tackle this issue. 'Spin Cycle'... | |
 | Saison 8 - épisode 1 | Pet Food How do you sell a product like pet food, when humans never eat it? The Pitch returns and we look for the Best Local Ad of All Time. Wil Anderson,... |
 | Saison 8 - épisode 2 | Uber This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison.... |
 | Saison 8 - épisode 3 | Aldi Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two... |
 | Saison 8 - épisode 4 | The Pope As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to... |
 | Saison 8 - épisode 5 | Footy Finals Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency... |
 | Saison 8 - épisode 6 | Anti-Advertising & Domestic Violence The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and... |
 | Saison 8 - épisode 7 | Toilet Paper We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a... |
 | Saison 8 - épisode 8 | Competitive Advertising The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons.... |
 | Saison 8 - épisode 9 | Movie Merchandising The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16 minute film for James... |
 | Saison 8 - épisode 10 | Christmas Advertising In the final Gruen of the year, Will, Todd & Russel unwrap some Christmas ads & look at one of our favourite ads of the year. Two agencies show us... |
 | Saison 9 - épisode 1 | Coffee & Telstra Gruen is back to find out why we buy what we buy. Why do the ads on the side of our internet browser want us to buy more? Wil, Russel, Todd & a team... |
 | Saison 9 - épisode 2 | Olympic Sponsorship Wil, Russel, Todd & industry experts tackle the biggest advertising event in the world: The Olympics. Which brands will win marketing gold and who... |
| Saison 9 - épisode 3 | Census Fail & Organ Donation We pick over the bones of the Census Fail; why there hasn't been an Australian organ donation ad in a year; the clichs & repetition in Olympic ads &... | |
| Saison 9 - épisode 4 | Superannuation & FitnessFirst How to sell a compulsory and slightly dull product: superannuation. Why FitnessFirst is filming in the show. Advertising crimes against English. And... | |
| Saison 9 - épisode 5 | Dadvertising & Paralympics Campaign This week on Gruen: Dadvertising and the Father's Day dollar. When advertising eats itself alive. Paralympics campaign We're The Superhumans. And a... | |
| Saison 9 - épisode 6 | Sugar & Awareness Campaigns How to sell a product it’s wildly popular to hate: Sugar. The rise of Awareness campaigns. The never-ending toothpaste arms race. What Would Justin... | |
| Saison 9 - épisode 7 | Funerals & Men's Fragrance How to sell something when it's a matter of life & death: funerals; men's fragrance ads; Justin Trudeau & when to get rid of a brand ambassador with... | |
| Saison 9 - épisode 8 | Plebiscite & Samsung How to sell a plebiscite and the messaging tools used to debate same-sex marriage. Product recalls and Samsung’s explosive new device. Brands... | |
| Saison 9 - épisode 9 | Fruit & Feminine Hygiene How do you sell fruit? The most talked about feminine hygiene ad of the year. The fastest growing sector in advertising: gambling. WWJD. And a Pitch... | |
| Saison 9 - épisode 10 | Lamb & Banks Gruen looks at lamb, the banks & the biggest advertising trend of the year: brands trying to be noble. Plus an extra dose of the PM everyone... | |
 | Saison 10 - épisode 1 | NBN & Hipsters Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of rapid aging. A Pitch to... |
 | Saison 10 - épisode 2 | Online Dating & Apple Watch The 100th episode of the show that unpicks the dark arts of advertising, branding & spin. How to sell online dating when the product is you. A new... |
 | Saison 10 - épisode 3 | Same-Sex Postal Vote & Racism How brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one house policy, the science of... |
 | Saison 10 - épisode 4 | ATM Fees & Shopkins How banks are slashing ATM fees while still cashing in; Aussie toy Shopkins and the business of selling shopping to kids; what's going on in betting... |
| Saison 10 - épisode 5 | Eggs & BHP This week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuation & a Pitch to convince men... | |
 | Saison 10 - épisode 6 | Amazon & McHappy Day Amazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus we look at... |
 | Saison 10 - épisode 7 | Equal Pay & Hillsong Church How advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn off the news and why limited... |
 | Saison 10 - épisode 8 | Wine & Piracy Uncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince parents not to have kids. A... |
 | Saison 10 - épisode 9 | A.I. & Streets The AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer boycotts; a Pitch to make... |
 | Saison 10 - épisode 10 | Taylor Swift & Headaches On the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing the music industry in 2017;... |
 | Saison 10 - épisode 11 | Pharmacies & David Warner A look at the changing face of pharmacies - how did the humble chemist become a $16 billion industry? Why are so many celebrities flogging fragrances?... |
 | Saison 10 - épisode 12 | DNA Testing & Gossip Magazines The race to trace your saliva - the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson.... |
 | Saison 10 - épisode 13 | Mattresses & Animal Rights This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign.... |
 | Saison 10 - épisode 14 | Health Insurance & IKEA How do you sell something a quarter of a million Aussies have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as... |
 | Saison 10 - épisode 15 | Hair Loss & Online Shopping Wars How the big hair loss brands target male insecurities. Amazon Australia, eBay and the online shopping wars. Plus, a pitch to pay teachers as much as... |
 | Saison 10 - épisode 16 | Food Delivery Services & Bowel Cancer Awareness Eating in and the new way to take-out, we dish up on how Uber Eats, Deliveroo, Menulog and Foodora are changing food delivery; Raising awareness for... |
 | Saison 10 - épisode 17 | Confectionery Marketing & EOFY Sales How confectionery is marketing itself without any TV ads; the flood of End of Financial Year Sales - do they work or do consumers have discount... |
 | Saison 10 - épisode 18 | Supermarket Bag Ban & Unpacking ASMR On the final Gruen for 2018, the supermarket bag ban - was it a big PR win or a spectacular fail? Unpacking ASMR - an online trend with big brands... |
 | Saison 11 - épisode 1 | Big Banks & Coke No Sugar How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our... |
 | Saison 11 - épisode 2 | Brand Zuckerberg & Selling Australia Wil Anderson, Russel Howcroft and Todd Sampson analyse Facebook's ad campaign, a company in crisis, and the evolution of Brand Zuckerberg. Plus,... |
| Saison 11 - épisode 3 | Episode 1 | |
| Saison 11 - épisode 4 | Episode 1 A brand new season of the show that tracks advertising almost as closely as advertising tracks you. Join Wil Anderson and a crack team of experts... |
Prochain niveau: 2 EXP
